The Development of an Idea - Creativity & Concept

In today's creativity and concept session, we spent our time in The Automatic in which we got into our groups and began to develop the idea for the new Museum based in Liverpool. Each group had already been given an audience to aim their idea at; our group was given the Angler. At first i thought this was going to be slightly boring as i had seen other groups were given audiences that we could relate to more, such as bands and teenagers. However, through concept extraction, we managed to create a couple profiles for the target audience on big sheets of brown paper and soon our ideas began to flow smoothly. In between sessions me and my group intend on using other creativity techniques to help us gradually build a solid idea by the end of the term.