Wednesday, 21 November 2012

The History of Advertising

As the next part of my research, i went through a process of researching the history of advertising; how it came about, how it has developed and how it has affected the media industry as time has gone on.
In 1914, the Federal Trade Commission regulated advertisements. This seems like a very long time ago. However it was almost four thousand years ago that the first ever form of advertisement was created by the Ancient Egyptians. They would carve public notices in steel as a form of advertisment which is extremely different to how people advertise in the 21st century, mainly through the means of television, billboards, social networking sites and even entertainment sites such as YouTube
. The first ever print ad was actually created in Great Britain in 1472, a handbill announcing the sale of a prayer book.
I eventually came across a website that featured an article based on the history of advertising written by someone called Zoe Fox who stated 'The evolution from steel to digital took many turns along its way, such as print fliers hoping to get young men to fight in the Revolutionary War, billboards spurred by the rise of automobiles, electric banner ads following the invention of the light bulb (Times Square’s first went up in 1882) and direct marketing with the nascent postal service.'  This statement by Zoe outlined the fact that over a period of time, people found different ways of advertising and through the development of technology, companies and businesses were able to promote themselves in the best way possible.
A few decades after the invention of television, the public saw the launch of world-renown network MTV advertising music artists 24/7 in 1981 which aimed to advertise in the form of entertainment. Just over a decade later, the first ever mobile ad was introduced to consumers by a Finnish news provider, offering free news headlines via SMS which was sponsered by advertising.

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