Focus Group

This afternoon's session for Applied Media Research involved using focus groups in order to gain more qualitative information on Premium and Freemium games. We chose to use Jodie's group for this part of our research and began by allowing the members of that group to play on both paid for and free games on an iPad as this was the most simplest and adequate platform to use, considering the majority of people who play 'Apps' use either an iPhone/iPad. The first game the focus group played was a paid for App, Where's Wally 2 where users had to navigate across the screen in order to find the main character, Wally.
The purpose of this task was to find out what users enjoyed about the app, what they would have improved if given the chance, what stood out to them while playing and if they thought that the app was worth paying for. We gathered our results by asking the focus group to fill out a questionnaire for each app, which would encourage them to state the reasons for their choice, hence providing qualitative data.

I thought the method we used to gather our data however could have varied a little as i saw that the focus group began to get bored of filling out the same questionnaire for each app. This has therefore encouraged me to think more creatively when deciding on how to gather my data. As a quick last minute decision, me and my group thought it would be necessary to record voice clips from each individual and find out which app they enjoyed the most and why, which ones they didn't and which one they'd be most likely to buy.
I found this task quite boring if i'm honest as i am still finding it hard to find the right ways of collecting data and right now all i know is focus groups and questionnaires. I will see this as a learning curve and hopefully encourage myself to look deeper into ways of gathering data.