I've managed to really get cracking on with my report the last couple weeks and i'm almost half way through. Initially the idea of having to write 3000 words overwhelmed me a little as i thought i wouldnt have enough content to write about. Luckily after a meeting with Sarah, i managed to get my head around what exactly it was i was going to discuss and how to structure my report. So far i have discussed why it is so difficult to make money within the media industry and how companies such as Spotify have found successful ways of making money in a world where downloading music for a price is extremely rare.
The discussion part of my essay looks at Mike Walsh, a futurist and keynote speaker and his concept of 'factory media' and consumer behaviour which have had a damaging effect on the traditional ways of selling media but positive effect on consumers, as they are paying close to nothing for media content such as music, Apps and even television.
I've got another 1000 words to go but it shouldn't take me too long as i know what i need to discuss! Wish me luck!
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