Monday, 25 February 2013

Alcohol Campaign - 1st Step

Last Thursday after a location based lecture, me and my team member began working on the first part of our Alcohol Abuse campaign. As we had been inspired by posters as shown in my previous blog relating to the task at hand ('Give me a glass in the face...') as they made audiences think more about their actions whilst out drinking alcohol, I thought this might work in our favour if we created similar sorts of posters to include in our own campaign. After sourcing a few images off the internet, i managed to put together a few ideas that we may just use in our final presentation;

I do think these pictures look rather professional, however i'm unsure of their effectiveness at this stage so will have to seek confirmation off my tutors as to whether the text or pictures themselves will work successfully as part of the campaign.
My team member also made a blackboard style sign, like one you would see outside a pub, again using the sarcasm yet serious technique as i did in my posters. Once i get hold of the picture i'll be sure to put it up!
The next stage in the process will be to film a short video clip of a young male who goes on a night out, giving users the choice to pick their own ending as part of our concentric narrative basis, which i personally believe will make our campaign more effective as there will be more choice for users to interact.

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