Progress so far for Transmedia Activism Task

During our free time from lectures, me and my team member for the first Convergence Media Teamwork task thought it would be beneficial for us to come into uni and start working on the assessment. From the research we had gathered in the first session (shown below) we added some more facts and inspirational viral campaigns in hope that they would give us more of an idea of what elements are needed for a successful campaign.
From the research that i had found myself on alcohol abuse campaigns, i noticed that the still image aspect worked most successfully when putting audiences in the position where they feel concious about their actions. For example the image you see below with the male and female, says 'Give me a glass in the face, a six-inch scar and a bag of salted peanuts.' therefore creating a sense of sarcasm along with adding a serious element, as no one really wants a glass in their face or a six-inch scar. From this me and my team member decided it would be useful to use this sort of imagery in order to start off our campaign in the most effective way.

We eventually put all of the research we had both collated and collected into a Powerpoint, ready for the 5 minute progress presentation this coming Thursday. Details include what brief we have decided to go with, a list of links we have visited, videos we have watched and what our ideas are for our own campaign. The image above shows a few slides from the presentation.. so far it's looking good! I'll keep you posted :)