Tuesday, 12 February 2013

Transmedia Project

Last week we were set the brief for our first assignment of the Convergence Media Teamwork module. As we have been learning about the ins and outs of transmedia activism, narrative structures and storytelling, the brief has been split into two parts of which we can choose to complete one task.
The brief me and my team-mate have decided to go with is the Transmedia Activism one, which asks us to negotiate a theme/issue/cause in which we must explore alongside planning and creating a set of media assets and a structure of threads that allow users to participate in (collective action rather than passive consumption). My reasons for deciding to go with this task is because i believe i am more creative in terms of coming up with different ideas and 'assets' to pitch in a presentation rather than creating a story itself.

As the issue of drugs, whether that be smoking or alcohol, is one that is constantly in the news and media, my group member and i have decided to use this topic as the basis for our transmedia campaign. We have already started to mind-map and create vague ideas of what our campaign will involve which will include issues of pregnancy, binge drinking, age, gender and behaviour which i'm sure will grab the attention of anyone who sees our finished presentation/piece.

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