In today's Applied Media Research lecture, we were visited by Ian Wareing, one of the producers at the Digital Fiction Factory based in Manchester. I came into the lecture looking forward to what Ian was going to talk to us about and what sort of projects he was going to show us.
Being a guest speaker, it was interesting to hear how far he had come from being an ordinary university student to a producer at one of the UK's most successful independent production companies. He showed us projects such as 'The Beauty Inside', a social film that utilises Facebook and features members of the general public who act the characters in the film. 'Take This Lollipop' is also a Facebook based film which i believe was used as a strategy to reach the younger population and make sure they know to keep their profiles private and not interact with people they don't actually know. My personal favourite project was the Wretch32 invasion Ian introduced us to, as it gave me a very clear example as to what UCG (User Generated Content) was, as the audience themselves thought that the 'invasion' was real, yet it was all a set up by the producers at Channel 4's series Hollyoaks.
I found the talk quite interesting at times because of the simple fact that Ian had shown us projects that i had never even come across before. Therefore it made me want to look more into the notion of UCG and get a deeper understanding as to why audiences prefer this type of content, rather than the typical producer-consumer format.
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