John started the lecture by introducing himself and giving us an insight as to what ONTECA is all about, which is basically a company that is most famously known for creating apps for iPhone and Android. At first i thought the lecture wasn't going to be of much interest, as i personally don't have much of a strong interest in the interacitve/technological side of media. However as the talk went on, i realised that the lecture had more to it than just John talking about creating apps. He focused on the fact that people want to enjoy the luxury of being able to interact with TV shows such as Million Pound Drop or Deal or No Deal, however when a price tag comes up, even at the price of £0.99p , users are quick to exit and look for a free app, when they will go and spend £3.00 on a hot chocolate later on that day. Therefore it made me question my own actions when it comes to downloading apps, and why i choose not to download an app that costs as little as £0.99p .. which i still don't know the answer to. Maybe i don't think the game/service is worth the price i have to pay?
At the end of the lecture we were given a few questions;
- What are the best monetization mechanics for media products?
- What can we learn by looking at Freemium games on mobile and how can we apply this to the media?
- When is it morally wrong?
See you soon x
No comments:
Post a Comment